Tuesday, August 23, 2011

Joe's Jeans

urban wildlife -the pigeon-
wearing a feather design in a limited palette, and so worth seeing.

I was in Macy's a few days ago. My bus stops outside the door which makes it a convenient 'rest stop.' The ladies bathroom is in a sea of women's wear, but of course! so i look for signs of creative design, something inspired as i walk through the racks . I have been disappointed more times than not, maybe it is just hard to surprise me or maybe because real design has been tanked by "what will sell."

This focus on sales over design changes the dynamic just as the pursuit of profit has resulted in loss of other values. Energy goes the way of the focus and that squashes diversity. This is bad for ecosystem health and design health . Bio mimicry of the disastrous appears a silly patten that we best change.

Ok this in my head along with the cost of production, aka real costs ( human, environmental, health et al) so I went up to a clerk and asked her where the sweatshop free clothing was. She took me over to a rack of Joe's jeans that are supposedly eco friendly though label says made in Mexico and i looked at the company site and saw nothing to validate that idea.

The aha side of this story is that we conversed after she had seen Zeitgeist and was in need of knowing that changemakers are running around in the real world. The moral of this story is: speak up, get out in public and show yourself. This will build our cosmic capacity and sets the change in motion from all points of energy, especially when and where connections spark it forward. This is good for you, me, us and all living things, including the living universe.

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