Perfume has a long and evocative history. It has inspired beautiful bottle designs, was at times a necessity (think cities before sanitation) and natural essences full of complex notes aroused our minds in multiple and subtle ways.
The new scent industry is on steroids and it stinks.
Olfactory nerves connect to emotions. I am fairly sure nature did this to be a benefit. However business has found a way to make it pay off in their terms.