Sunday, June 20, 2010

Sensory Assault

Poison (Dior) and Opium (St Laurent) honsty in the 80's

Perfume has a long and evocative history. It has inspired beautiful bottle designs, was at times a necessity (think cities before sanitation) and natural essences full of complex notes aroused our minds in multiple and subtle ways.

The new scent industry is on steroids and it stinks.

Olfactory nerves connect to emotions. I am fairly sure nature did this to be a benefit. However business has found a way to make it pay off in their terms.

Some casinos now use scents that have proven to keep people locked into game mode for 50+% more returns. Sensory hijacking via insidious scents - is this what we really want to be about?

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